Natural Capitalism - The Next Industrial Revolution

For decades, environmentalists have been warning that human economic activity is exceeding the planet's limits. Of course we keep pushing those limits back with clever new technologies; yet living systems are undeniably in decline.

These trends need not be in conflict—in fact, there are fortunes to be made in reconciling them.

Natural Capitalism: Creating the Next Industrial Revolution, by Paul Hawken, Amory Lovins, and L. Hunter Lovins, is the first book to explore the lucrative opportunities for businesses in an era of approaching environmental limits.

http://www.natcap.org/sitepages/pid20.php